How to SEO Experts Help in Recovering an Old Website’s Rank

You might have seen certain websites that come and disappear after sometime. Few website owners get busy in other business activities; few change their business; while few just make an effort to keep the domain alive, without updating the website. Whatever the case may be, the result is actually the same. An old website that has not been updated since years loses its ranking and visibility in the search results. You might have come across various situations when you wish to start that old project again or turn that website into a new one. In such situations, it is only an SEO expert who could help you in recovering the ranking of the old website.

In order to make the website rank again, the experts perform different activities, such as:

1. Website Audit

First of all, a complete audit of your website would be performed. They will work out on things which are obsolete and that which are fruitful. The main aspects that are looked into are the website topic (what is the website about), the architecture and the content. Generally, all the passwords are changed and updated to make it secure.

2. Check for Penalties

Checking for any penalties on website is another way to recover the ranking. Fixing certain issues will lift your website again. Generally, business owners hire SEO experts or consultants to make sure Google or other search engine view their site in better light. Careful checks are performed on manual actions and algorithmic penalties.

3. Content Audit

A content audit is important to keep only the good content on website. Thus, the old content is either improved in quality or replaced with a new and qualitative content. All the URLs, meta keywords, meta description, titles and content are checked thoroughly. This way content is categorized in different categories – good posts, fixable posts (the ones which need to be improved) and trash posts.

[ Also Read: How To: SEO Experts Rank Their Content Higher In Google ]

4. Action Plan and Relaunch Hype

An action plan is made, so that the website can be relaunched soon. This includes implementing all the structural changes, deleting worthless pages and putting a quality content. Further, creating a relaunch Hype for the website is also an essential factor. The current site is replaced with a countdown timer. This is in line with the launch date that is launched by you. A 503 response code is also set up. Further, to make sure that you grab new business leads, an email opt-in is included.

Conclusion

Right from the beginning to the launching of the website, SEO experts will guide you throughout and help you in recovering the old website ranking. Just make sure you have a good team of experts on board or you hire the industry experts for this task.

[ Must Read: 5 Latest Link Building Tips for Online Business Promotion ]

How SEO Experts Improve Website Ranks & Traffic In 2015

In an SEO expert’s everyday life, his continuous effort are directed towards optimizing the various traffic channels for driving the best and improved results. In many industries, the businesses rely majorly on organic traffic for user acquisition. But in this competitive world, they fail to reach to their desired result. Thus, most of the companies look to permanently Hire SEO Experts in India, as India today is the one of the leading countries that boasts of exceptionally talented professionals. Not only this, these Indian experts are deploying several trends in 2015 that are escalating their user experience, website rank, traffic and fuel conversions. Let’s see how:

1. More Internationalization and Localization

The recent 2015 trends report that the professionals must make sure that you provide enough signals to the search engines for targeting your potential customers within numerous continents and languages. You can do it by

• Internationalizing

A quick keyword research in the international markets or languages can help you identify, if it is worth investing your time, money and other resources there. Identify the locations, languages that most influences your products, services or web goals, and make sure that the market or country you are targeting, supports the decision with huge traffic levels and conversion potential.

• Country Targeting

If you wish to target specific countries, you must take into account the following points:

a) Geolocate your website on Google Webmaster Tools
b) Instead of sub-directories or sub-domains, go for different ccTLDs
c) Host your website on a server that is located in your target country or use a cloud service for faster results.

2. Boost up Your Mobile Experience

A responsive website is the key element to be competitive in the SEO world for 2015 for mobile devices. If you already have a mobile version of your website, then you must be aware of the tips for optimizing the user experience. Also with App Indexing, you can drive search usage directly to your mobile android app.

3. Segment Your Data

Segments will provide clarity and guide you in identifying, what’s happening to your users. If you are unaware of this, then the other way out, can be to Outsource an Agency to Hire SEO Experts in India, as by not segmenting your data, you are possible creating a massive hole in your growth process.

Conclusion

You can easily grow your website ranking and drive huge traffic, if you head in the right direction. Just a right competitive analysis of the market and keywords will place you to your desired position.

10 Crucial Ways to optimize Your Website Ranking in Google - [SEO Case Study]

As we all are aware of the prevailing competition in the market, its easy to understand that how troublesome it would be for a new online shopping website to firm its roots in the existing pool of shopping websites. To beat this challenge, the online shop owners go for searches like “how to improve the ranking of website on Google”.  LinkBuildingCorp professionals identified this issue and undertook a task of helping shop owners to maximize their ranking. 

We decided to conduct a market research to understand each and every aspect of market scenario. So, after few months of market study, our SEO experts suggested few incredible ways to solve ranking issues. We would like share our information with you. The secrets behind improving your website rank are as follows:

1. Substantial Research on Keywords

Lack in keyword research leads to failure of rank optimization. Due to this, a company fails to sell its product online and does not reach its target audience. During our research, we found out few main points that would take you ahead in the market race. We discovered that the keywords which were considered to give a phenomenal ranking were actually combination of-

• Exclusive offers and discounts
• Universal queries for online shopping
• Seasonal search phrases
• Terminology related to featured products 

[ Related:  Exploring the Need to Hire SEO Experts Services ]

2. On-page Optimization

This step focuses on category pages optimization, URLs, tags, sitemaps, headings, content indentation and so forth. Co-coordinating with SEO friendly Content Management System, linkbuilding experts were able to optimize page titles, meta-tags, product description, website’s loading time, web page size and several other details for targeted keywords.

•    Textual Content
•    Images
•    Videos
•    Internal Linking
•    Social Media Integration


This enabled our team to understand the causes of bad ranking of online shopping website on Google. So, if you are also contemplating about ways to ensure a good ranking, then just focus on your on-page optimization.

3. Boosting Website Loading Time

During the research, LinkBuildingCorp professionals discovered that due to large number of pages, the website took a lot of time to load and open. This, in turn affected the user experience badly. Therefore, ‘Link Building Corp’ team came up with productive methods to minimize the website’s loading time. To bring the methods into action, we started reducing several website components and deployed numerous development techniques to establish faster servers.

4. Web Page Content Optimization

Under the pressure of maintaining brand image in the market, business unit overlook the importance of content optimization. So, ‘Link Building Corp’ team derived a result that updating the content with keyword rich, detailed and user friendly product descriptions, helps the online website in boosting its rank. Thus, it is our recommendation that you should always pay extra attention to update your online content. But yes, make sure that it is not a duplicate copy of other website content. 

[Related:  Multi-Faceted & Effective Professional SEO Link Building]

5. Omit Duplicacy in Your Content

Sometimes, it becomes a mess, that multiple URLs get automatically generated for the same page, which affects the website ranking badly. To solve this trouble, robots.txt was used. This helped in blocking certain areas that created duplicate content. Further, to indicate web pages, Canonical tag was used as well as no-follow attributes were allocated to links that consisted of duplicate content.

6. Drive-In More Sources of Traffic

‘Link Building Corp’ personnel imagined a bigger picture of generating multiple sources of traffic. Targeting keywords and getting an excellent ranking is not always possible. So, a medium of traffic needs to be focused through company’s blog, guest posts, social media, advertising and marketing. Thus, in order to improve your website ranking, you should put in some efforts to write guest blogs, articles, market research reports etc. 

7. Domain Improvisation

Our team of adept professionals provided a content that was informative and engaging for the target audience. They included numerous Videos, Slideshows and such other resources in order to attract search engine crawlers. The content was then shared through advertising, social media and comments section. These efforts contributed towards improvising the domain authority as well as avoid cannibalization. 

8. Social Media Optimization

Social Media Optimization is considered as a very prominent aspect to increase the visibility and ranking of a website. Our team found that many keywords were targeted through social media profiles on Pinterest, Facebook, Google+, Twitter etc. competitive keywords were utilized in the online shopping website’s profile, posts, product descriptions, image titles and various other details. Further, the use of Hashtags increased the visibility of content, for both visitors and search engines.

9. Optimization of Conversion Funnel

The online shopping website was then examined for visitors’ user experience. Identifying the loopholes in the conversion funnel, we took measures to reduce bounce rate of the website. LinkBuildingCorp professional took some effective steps to increase the visit duration of the website. The consequences of our efforts showed a drastic improvisation in sales of the online shopping website.

10. Constant Monitoring

To track the areas of improvement, we rigorously monitored the target keywords, landing pages, homepage and external sources of traffic. Furthermore, we also analyzed bounce rate, page traffic, exit rate and visit duration. All these contributed towards, increasing the ranking of online store website.

Outcome of Link Building Research
After the completion of our extensive market research, our LinkBuildingCorp team concluded that without website improvement and optimization efforts, it would be impossible to accomplish a hike in your website visibility and ranking.

Always at Your Service

If you are still in the mess of maximizing your website’s ranking, then our Dedicated SEO Experts in India are always ready to serve you. LinkbuidingCorp team would suggest you some very small website changes that in turn would help you attract more traffic to your website.