Search Engine Optimization is a constant endeavour by the website proprietors to drive-in huge traffic to their website. Every entrepreneur in this digitalized world works to achieve higher visibility and rank on the major search engines. To accomplish this, most of the business firms make an effective usage of Website Optimization, Keyword Research and Professional Website promotion.
If your resources do not allow you to undertake such services, then it is advisable to hire SEO Experts in Delhi or any other region specific to you. Before dispensing some quality information on the World Wide Web, one must have a comprehensive knowledge regarding the major ranking factors followed by Google and other search engines. The same is described below: -
1. Keyword as First Word
Search Engine Ranking panelists agree that a domain starting with its target keyword has an added edge over other sites that either have the keyword in the end/middle of their domain or don’t have the keyword in their domain.
2. Keyword in the Title Tag
Keyword in the Title Tag is described as the second most important piece of content for a webpage’s and hence, sends a strong on-page SEO signal.
3. Keyword in Top Level Domain
Now-a-days, this factor doesn’t render the boost as it used to, but still having your keyword in the domain acts as a relevancy signal.
4. Country Code Top Level Domain
In order to rank the site higher for a particular country, it is advisable to have a Country Code Top Level Domain (such as .cn, .pt, .ca).
5. Penalized Owner
If Google identifies that a particular person is a spammer, then it makes sense that the Google team would scrutinize all the sites owned by that person.
6. Keyword in H1 Tag
H1 tags are regarded as “second title tag” that sends a relevancy signal to Google.
7. Content Length
Since, the content with more words cover a wider breadth thus they are likely preferred as compared to shorter articles. The More the length, the more will be the relevancy and higher ranking.
8. Keyword Density
Keyword density is a major factor that Google uses to identify the topic of a webpage. Going overboard can hurt you.
9. Image Optimization
On-page Images send important relevancy signals to the search engines via file name, title, alt text, caption and description. Usually the professional SEO Experts in Delhi and other major areas are versed with the skill of optimizing image for escalating the website rank.
10. Page Loading Speed
Google often uses Chrome data to get a better hold on a page’s loading time. This takes into account the CDN usage, server speed and various non HTML-related site speed signals.
Just make sure that the basic ranking factors are crystal-clear in your mind and gradually you will reap the benefits of higher ranking and visibility in Google.
