Top 5 Myths About Organic SEO You Shouldn’t Follow in 2016

Being an SEO passionate myself , I hate when myths are spread about my subject. The fun part is that these myths are getting crazier every passing year. Some are based on partial reality while some got spread because it was quite difficult to prove what particular action cause the search engine position change or reaction.

It might sometime happen that you make a change in a page and few days later its ranks increases. You might imagine that it happen because of the action you under took. But it can’t be true in all cases. This is probably why there are so many myths being followed in the SEO industry. Below are the top 5 of those myths.

Myth 1 . You Should Consider Submitting Your URL to Search Engines !

As soon as you start reading about affordable organic SEO packages, you will find that they do an act of submitting a website or URL to search engine. The truth is, it was valid once and helped as well, but it is now at least 5 or 6 years that this is no more a necessary. Search engines have developed a lot and therefore crawl pages on its own.

Myth 2 . You Need a Sitemap

If you hired the right person to build a website, it would certainly be crawler friendly and you would not need any sort of Google sitemap. It although won’t hurt if you have one. But it is a strong fact that having one is not going to help you in ranking better at search results.

Myth 3 . Your Website Needs to be Updated Frequently

If you frequently update your pages, it would increase the crawl rate of your website, not its rankings. If your site needs no change, don’t make any changes by the thought that search engines would like it. On the contrary to this fact, several top websites on Google haven’t been touched even for years.

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Myth 4 . PPC Ads Hurt Rankings

This is quite funny because half of the SEO executive think that running adwords would hurt their organic rankings and drop their rankings and half of them believe it would rank them up. For your information, none of this is true.

Myth 5 . You Will Be Banned if You Ignore Guidelines

There is no such guideline in Google webmaster that is not a common sense. Although you can surely read them if you have time, but it is not mandatory to be SEO. You just don’t need to do anything that is strictly against search engine guidelines.

How to SEO Experts Help in Recovering an Old Website’s Rank

You might have seen certain websites that come and disappear after sometime. Few website owners get busy in other business activities; few change their business; while few just make an effort to keep the domain alive, without updating the website. Whatever the case may be, the result is actually the same. An old website that has not been updated since years loses its ranking and visibility in the search results. You might have come across various situations when you wish to start that old project again or turn that website into a new one. In such situations, it is only an SEO expert who could help you in recovering the ranking of the old website.

In order to make the website rank again, the experts perform different activities, such as:

1. Website Audit

First of all, a complete audit of your website would be performed. They will work out on things which are obsolete and that which are fruitful. The main aspects that are looked into are the website topic (what is the website about), the architecture and the content. Generally, all the passwords are changed and updated to make it secure.

2. Check for Penalties

Checking for any penalties on website is another way to recover the ranking. Fixing certain issues will lift your website again. Generally, business owners hire SEO experts or consultants to make sure Google or other search engine view their site in better light. Careful checks are performed on manual actions and algorithmic penalties.

3. Content Audit

A content audit is important to keep only the good content on website. Thus, the old content is either improved in quality or replaced with a new and qualitative content. All the URLs, meta keywords, meta description, titles and content are checked thoroughly. This way content is categorized in different categories – good posts, fixable posts (the ones which need to be improved) and trash posts.

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4. Action Plan and Relaunch Hype

An action plan is made, so that the website can be relaunched soon. This includes implementing all the structural changes, deleting worthless pages and putting a quality content. Further, creating a relaunch Hype for the website is also an essential factor. The current site is replaced with a countdown timer. This is in line with the launch date that is launched by you. A 503 response code is also set up. Further, to make sure that you grab new business leads, an email opt-in is included.

Conclusion

Right from the beginning to the launching of the website, SEO experts will guide you throughout and help you in recovering the old website ranking. Just make sure you have a good team of experts on board or you hire the industry experts for this task.

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