As we all are aware of the prevailing competition in the market, its easy to understand that how troublesome it would be for a new online shopping website to firm its roots in the existing pool of shopping websites. To beat this challenge, the online shop owners go for searches like “how to improve the ranking of website on Google”. LinkBuildingCorp professionals identified this issue and undertook a task of helping shop owners to maximize their ranking.
We decided to conduct a market research to understand each and every aspect of market scenario. So, after few months of market study, our SEO experts suggested few incredible ways to solve ranking issues. We would like share our information with you. The secrets behind improving your website rank are as follows:
1. Substantial Research on Keywords
Lack in keyword research leads to failure of rank optimization. Due to this, a company fails to sell its product online and does not reach its target audience. During our research, we found out few main points that would take you ahead in the market race. We discovered that the keywords which were considered to give a phenomenal ranking were actually combination of-
• Exclusive offers and discounts
• Universal queries for online shopping
• Seasonal search phrases
• Terminology related to featured products
[ Related: Exploring the Need to Hire SEO Experts Services ]
2. On-page Optimization
This step focuses on category pages optimization, URLs, tags, sitemaps, headings, content indentation and so forth. Co-coordinating with SEO friendly Content Management System, linkbuilding experts were able to optimize page titles, meta-tags, product description, website’s loading time, web page size and several other details for targeted keywords.
• Textual Content
• Images
• Videos
• Internal Linking
• Social Media Integration
This enabled our team to understand the causes of bad ranking of online shopping website on Google. So, if you are also contemplating about ways to ensure a good ranking, then just focus on your on-page optimization.
3. Boosting Website Loading Time
During the research, LinkBuildingCorp professionals discovered that due to large number of pages, the website took a lot of time to load and open. This, in turn affected the user experience badly. Therefore, ‘Link Building Corp’ team came up with productive methods to minimize the website’s loading time. To bring the methods into action, we started reducing several website components and deployed numerous development techniques to establish faster servers.
4. Web Page Content Optimization
Under the pressure of maintaining brand image in the market, business unit overlook the importance of content optimization. So, ‘Link Building Corp’ team derived a result that updating the content with keyword rich, detailed and user friendly product descriptions, helps the online website in boosting its rank. Thus, it is our recommendation that you should always pay extra attention to update your online content. But yes, make sure that it is not a duplicate copy of other website content.
5. Omit Duplicacy in Your Content
Sometimes, it becomes a mess, that multiple URLs get automatically generated for the same page, which affects the website ranking badly. To solve this trouble, robots.txt was used. This helped in blocking certain areas that created duplicate content. Further, to indicate web pages, Canonical tag was used as well as no-follow attributes were allocated to links that consisted of duplicate content.
6. Drive-In More Sources of Traffic
‘Link Building Corp’ personnel imagined a bigger picture of generating multiple sources of traffic. Targeting keywords and getting an excellent ranking is not always possible. So, a medium of traffic needs to be focused through company’s blog, guest posts, social media, advertising and marketing. Thus, in order to improve your website ranking, you should put in some efforts to write guest blogs, articles, market research reports etc.
7. Domain Improvisation
Our team of adept professionals provided a content that was informative and engaging for the target audience. They included numerous Videos, Slideshows and such other resources in order to attract search engine crawlers. The content was then shared through advertising, social media and comments section. These efforts contributed towards improvising the domain authority as well as avoid cannibalization.
8. Social Media Optimization
Social Media Optimization is considered as a very prominent aspect to increase the visibility and ranking of a website. Our team found that many keywords were targeted through social media profiles on Pinterest, Facebook, Google+, Twitter etc. competitive keywords were utilized in the online shopping website’s profile, posts, product descriptions, image titles and various other details. Further, the use of Hashtags increased the visibility of content, for both visitors and search engines.
9. Optimization of Conversion Funnel
The online shopping website was then examined for visitors’ user experience. Identifying the loopholes in the conversion funnel, we took measures to reduce bounce rate of the website. LinkBuildingCorp professional took some effective steps to increase the visit duration of the website. The consequences of our efforts showed a drastic improvisation in sales of the online shopping website.
10. Constant Monitoring
To track the areas of improvement, we rigorously monitored the target keywords, landing pages, homepage and external sources of traffic. Furthermore, we also analyzed bounce rate, page traffic, exit rate and visit duration. All these contributed towards, increasing the ranking of online store website.
Outcome of Link Building Research
After the completion of our extensive market research, our LinkBuildingCorp team concluded that without website improvement and optimization efforts, it would be impossible to accomplish a hike in your website visibility and ranking.
Always at Your Service
After the completion of our extensive market research, our LinkBuildingCorp team concluded that without website improvement and optimization efforts, it would be impossible to accomplish a hike in your website visibility and ranking.
Always at Your Service
If you are still in the mess of maximizing your website’s ranking, then our Dedicated SEO Experts in India are always ready to serve you. LinkbuidingCorp team would suggest you some very small website changes that in turn would help you attract more traffic to your website.
